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Penny Samuels
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My Background

I was born in Wimbledon in 1958 and lived in Surrey and Sussex with my husband and son before moving to the West Country in 1990, where we have been located ever since.

The influence of my mother ensured that from my earliest days I had an interest in natural healing methods and the phenomenal power of mind over matter.

However, I first developed an interest in hypnotherapy in 1988 when I experienced it myself (to great effect) at the hands of Wendy Jago, respected author, coach, therapist, consultant, and practitioner of Hypnotherapy and NLP.


I truly believed that something so simple - yet so powerful - should be available to more people in order that they could be helped as I had been. In the days before the emergence of the masses of information readily available via the internet, I researched extensively on the subject. The staff at local bookshops and libraries helped me to obtain texts from acknowledged experts like Dave Elman, Milton Erickson, Charles Tebbetts and Gil Boyne, which I read avidly. Eventually I gained sufficient knowledge to allow me to begin practicing hypnosis in a simple way on willing volunteers amongst friends and family. A particular favourite of mine was 'The Healing Room'. This was a technique I used with my son during his various childhood maladies, as I didn’t believe in pumping his small body full of over-the-counter pharmacy remedies if a holistic alternative was available.

Eventually, having worked in the alternative health industry for several years, I decided to make Hypnotherapy and Psychotherapy my full-time career and set about formalising my knowledge by gaining recognised qualifications.

Particular areas of expertise, which have been led both by my personal interest and the requirements of my clients, include the following: -

  • Weight Management
  • Sports Psychology & Performance.
  • Irritable Bowel Syndrome. 
  • Quitting Smoking. 
  • Memory Boosting/Maximising Learning. 
  • Personal Development.
  • Achieving Ambitions.
  • Past Life Regression.
  • Fears and Phobias.
  • Confidence Boosting.
  • Post Traumatic Stress Disorder.
  • Comfortable Childbirth.
Of these, Weight Management is undoubtedly my specialist subject. I am able to help my clients using not only my many years of expertise as a therapist, but also from the experience and insight I gained as an overweight, unfit, obsessive yo-yo dieter of 26 years’ duration. Employing the three-step model I used to successfully treat myself, I help my clients to shed their excess weight and keep it off.

Training and Qualifications
I have undergone extensive training and hands-on experience over the years. If you would like to inspect my Diplomas, click here.

I trained with the Dominic Beirne School of Hypnotherapy and Psychotherapy, based in Stratford-Upon-Avon (www.hypnosis-nlp.co.uk). There I studied to become a Certified Master Hypnotist, a Certified Practitioner of Neuro-Linguistic Programming (NLP), and gained my Diploma in Clinical Hypnotherapy. In more recent years I have returned to study EMDR and Hypnoesitherapy.

I gained (with an excellent 95% pass) the Diploma of Hypnotherapy and Hypno-Analysis under the Hypnotherapy Control Board, the training wing of the International Association of Hypno-Analysts, based in Cambridge.

I am a Certified Practitioner of Eye Movement Desensitisation & Reprocessing (EMDR) - Click here to discover more.

I am a Certified Practitioner of Critical Incident Debriefing Click here to discover more.

I am a Certified Practitioner of Hypnoesitherapy. Click here to discover  more.

I am also a Certified Practitioner of one of the Meridian therapies, Emotional Freedom Technique (EFT) - Click here to discover more.

In addition, I am registered with the General Hypnotherapy Register (Registration No. 734), the registering agency for the General Hypnotherapy Standard Council (GHSC). The Council is comprised of Representatives from both Professional Hypnotherapy Organisations & Training Schools and an elected Committee of Management (which includes lay members of the public).

It is primarily responsible for overseeing the criteria for the ongoing registration of individual practitioners within The General Hypnotherapy Register and setting the criteria for the validation of Practitioner Level Training Courses.

I am a Member of the National Council for Hypnotherapy (NCH) which currently represents over 800 practitioners within the United Kingdom, and is committed to ensuring the highest possible professional standards amongst its members.

I am also a member of The UK Register of IBS Therapists which provides detailed training to professional hypnotherapists who want to specialise in the field of IBS and hypnosis. Members include, medical doctors with complementary medicine training, medical research project experience therapists, and therapists that specialise in IBS treatment.

Finally, I am a member of the NHS Directory of Complementary and Alternative Practitioners, which is managed by the NHS Trusts Association.

I regularly attend Supervision Days and Training Courses in order to update my skills and keep abreast of the latest developments in the fields of Hypnotherapy, Pyschotherapy and NLP.

I run the following:
  • Stress Management Seminars for Businesses 
  • Critical Incident Debriefing for Private Businesses and the Emergency Services
  • Weight Management Training Courses for Therapists
  • One-day Weight Management Seminars for the public

General Hypnotherapy RegisterNational Council For HypnotherapyUK Register For IBS TherapyWorld Center For Emotional Freedom Techniques
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